Research

We promote innovative teaching and conduct frontier research that benefits both hospitality and real estate.

Can Tech Spend Shield Hotel Performance in Volatile Markets?

By Choi, Sungwoo, Research Assistant Professor,16 Feb 2023

Study finds that the benefits of investment in information technology were significantly reduced during the pandemic

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Why Do Smart Kiosks Make People Feel Embarrassed?

By Wan, Lisa C., Associate Professor Acting Director, School of Hotel and Tourism Management Co-Director, Centre for Hospitality and Real Estate Research & Chan, Elisa Ka-yan, Assistant Professor,12 Jan 2023

CUHK study finds that customers, anticipating embarrassment, avoid using interactive kiosks, but certain queue designs may help

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How Investors Rewarded Diversification during the Pandemic

By Tsang, Desmond, Associate Professor Co-Director, Centre for Hospitality and Real Estate Research,08 Dec 2022

Study finds that companies with more geographically diverse operations outperformed during the peak of the outbreak

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Are Service Robots Suitable for All Brands?

By Choi, Sungwoo, Research Assistant Professor,08 Sep 2022

CUHK research finds that brands that seek to project a sincere and conservative personality may not benefit from using frontline service robots

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