Research
We promote innovative teaching and conduct frontier research that benefits both hospitality and real estate.
2023 AsRES-GEREC Joint International Real Estate Conference
CHRER (Centre for Hospitality and Real Estate Research, an affiliate of SHTM) is organising an AsRES-GCREC Joint International Conference on 13-16 July 2023. The main themes of the conference will be Future Cities, Sustainability, Diversity & Inclusion, and PropTech. Acceptance of papers and abstracts will be started in 19 Dec 2022. Click "Read" below to visit the conference website for more information.
Why Do Smart Kiosks Make People Feel Embarrassed?
CUHK study finds that customers, anticipating embarrassment, avoid using interactive kiosks, but certain queue designs may help
How Investors Rewarded Diversification during the Pandemic
Study finds that companies with more geographically diverse operations outperformed during the peak of the outbreak
Are Service Robots Suitable for All Brands?
CUHK research finds that brands that seek to project a sincere and conservative personality may not benefit from using frontline service robots