Research

We promote innovative teaching and conduct frontier research that benefits both hospitality and real estate.

2023 AsRES-GEREC Joint International Real Estate Conference

By Centre for Hospitality and Real Estate Research,14 Jul 2023

CHRER (Centre for Hospitality and Real Estate Research, an affiliate of SHTM) is organising an AsRES-GCREC Joint International Conference in 14-18 July 2023. The main themes of the conference will be Future Cities, Sustainability, Diversity & Inclusion, and PropTech. Acceptance of papers and abstracts will be started in late 2022. Click the link below to sign up for email updates.

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Are Service Robots Suitable for All Brands?

By Choi, Sungwoo, Research Assistant Professor,08 Sep 2022

CUHK research finds that brands that seek to project a sincere and conservative personality may not benefit from using frontline service robots

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Do Borrowers Benefit from Using Lucky Numbers?

By Hu, Maggie Rong, Assistant Professor,11 Aug 2022

CUHK research looks at transactions on a peer-to-peer lending platform and finds that loan applications with round-number amounts are less likely to get funded and have worse repayment performance after being funded, relative to those that have lucky-number amounts

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China: The Next Big Market for Soft-Branded Hotels?

By Chan, Elisa Ka-yan, Assistant Professor & Zhou, Tao, Adjunct Professor,14 Jul 2022

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

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