We promote innovative teaching and conduct frontier research that benefits both hospitality and real estate.

How ‘Human’ Should Robots Be?

By Choi, Sungwoo, Research Assistant Professor,09 Sep 2021

Hotel guests like interaction with devices that look and sound like them, but they can spark displeasure after service failures, new CUHK study shows

Consumer Behaviour

How to Help Tourists Behave Better Abroad

By Wan, Lisa C., Associate Professor | Director, Centre for Hospitality and Real Estate Research,25 Mar 2021

CUHK research shows making tourists empathise with local residents can reduce misbehaviour

Consumer Behaviour,Economics & Finance

Hong Kong Property Prices: Is There a 2047 Discount?

By Hu, Maggie Rong, Assistant Professor,11 Feb 2021

Research looks at whether property prices in Hong Kong have been affected by the coming end of ‘one country, two systems’ governance arrangement in 2047

Consumer Behaviour,Economics & Finance,Consumer Behaviour,Innovation & Technology,Marketing

How Should a Robot Talk to a Customer?

By Choi, Sungwoo, Research Assistant Professor,19 Nov 2020

Research reveals consumers prefer straightforward and clear direction in service encounters